Marketing and advertising financial products RG 234

Marketing and Advertising Financial Products RG 234

For many marketers over the years, the old adage of “not letting the truth get in the way of a good story” may have been all the justification they needed for pushing the boundaries with extravagant claims for all sorts of products. But for the financial services sector, the potential to do great harm by making unsubstantiated claims in advertising far outweighs the damage caused by unproven statements regarding the effectiveness of a teeth-whitening toothpaste.

What is RG 234?

RG 234 applies to any communication intended to advertise financial products, financial advice services, credit products or credit services. The good practice guidance detailed in RG 234 helps advertisers to comply with their legal obligations to not make false or misleading statements or engage in misleading or deceptive conduct. ASIC also hopes RG 234 will encourage promoters to create advertisements that help consumers make appropriate decisions.

About our course

Our online course outlines what factors contributed to ASIC consulting on and issuing RG 234, what are the key provisions/requirements in RG 234 and explores how compliant marketing and advertising fits into a licensee’s obligations.

The clear message from ASIC’s RG 234 is that advertisements for financial products and advice services must give clear, accurate and balanced messages.

Learn strategies and approaches to promote compliance with RG 234 within your organisation.

Program Content

Learning Outcomes

  • Identify the factors that contributed to ASIC consulting on and issuing RG 234
  • Differentiate marketing and advertising from other forms of disclosure
  • Demonstrate the key provisions/requirements under consumer law, as explained in RG 234
  • Discuss how ASIC supervises compliance with RG 234 and what enforcement powers it has
  • Describe how compliant marketing and advertising fit into a licensee’s obligations
  • Evaluate strategies and approaches approving managers can adopt to promote compliance with RG 234 within their organisation.

What you will learn

Who is this course for?

  • Compliance managers
  • Financial advisers
  • Marketers
  • Product issuers

Units of Competency

Pre-requisite

Recognition of Prior Learning

Certification

You will be awarded a Certificate of Completion. It will be available online for you to download and print immediately.

CPD Area

Regulation (RG146)
Training and competence (RG104)
CPD requirements under RG206

 

Explore our Financial Services CPD

Our short course topics are also included in our annual subscription Financial Services CPD library.

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Frequently Asked Questions

RG 234 applies to any communication intended to advertise financial products, financial advice services, credit products or credit services. The good practice guidance detailed in RG 234 helps advertisers to comply with their legal obligations to not make false or misleading statements or engage in misleading or deceptive conduct. ASIC also hopes RG 234 will encourage promoters to create advertisements that help consumers make appropriate decisions. About our RG234 course Our online short course explores how compliant marketing and advertising fits into a licensee’s obligations. Learn strategies and approaches to promote compliance with RG 234 within your organisation.

Our CPD short courses are self-paced with online learning resources & on-going support.
  • You have up to 8 weeks to complete the learning and assessment requirements for your CPD short course.
  • Experienced professionals can complete in less time.

Our CPD short courses are assessed by a short open book multiple-choice exam.

To get started, either:
  • Purchase course/s online. (You can add multiple courses to the cart.) Please note: Online orders may take up to 1 business day to be processed and for your team to receive their course login details.
OR
Contact us for your Corporate Solution.

To get started, either
  • Purchase your course online. (If checking out for your team, you can add multiple courses to the cart.) OR
  • Contact Us to arrange an invoice
Please note: Online orders may take up to 1 business day to be processed and for you to receive your course login details.  
What will I learn in this workshop?2026-07-15T18:59:10+10:00

The workshop combines regulatory updates with practical compliance guidance, helping Responsible Managers better understand their obligations and strengthen their governance framework.

Topics include:

Credit regulation and licensing

Understand the current regulatory framework governing Australian Credit Licensees and ASIC’s expectations of Responsible Managers.

The role and responsibilities of a Responsible Manager

Explore what ASIC expects Responsible Managers to do in practice and how to effectively discharge your responsibilities.

Regulatory priorities

Understand the emerging issues and compliance risks currently attracting regulatory attention.

Recent ASIC regulatory outcomes

Review recent enforcement actions and regulatory outcomes with a focus on the role Responsible Managers played – and the lessons every licensee should learn.

Accountability and governance

Strengthen your oversight, governance and compliance framework through practical examples and proven approaches.

Managing your ongoing obligations

Learn practical tips for staying across your obligations, maintaining effective records and meeting your reporting responsibilities.

Financial Education Professionals acknowledges the Traditional Owners of Country throughout Australia. We pay our respects to Elders past, present and emerging.