Marketing and advertising financial products RG 234
Marketing and Advertising Financial Products RG 234
For many marketers over the years, the old adage of “not letting the truth get in the way of a good story” may have been all the justification they needed for pushing the boundaries with extravagant claims for all sorts of products. But for the financial services sector, the potential to do great harm by making unsubstantiated claims in advertising far outweighs the damage caused by unproven statements regarding the effectiveness of a teeth-whitening toothpaste.
What is RG 234?
RG 234 applies to any communication intended to advertise financial products, financial advice services, credit products or credit services. The good practice guidance detailed in RG 234 helps advertisers to comply with their legal obligations to not make false or misleading statements or engage in misleading or deceptive conduct. ASIC also hopes RG 234 will encourage promoters to create advertisements that help consumers make appropriate decisions.
About our course
Our online course outlines what factors contributed to ASIC consulting on and issuing RG 234, what are the key provisions/requirements in RG 234 and explores how compliant marketing and advertising fits into a licensee’s obligations.
The clear message from ASIC’s RG 234 is that advertisements for financial products and advice services must give clear, accurate and balanced messages.
Learn strategies and approaches to promote compliance with RG 234 within your organisation.
Program Content
Learning Outcomes
- Identify the factors that contributed to ASIC consulting on and issuing RG 234
- Differentiate marketing and advertising from other forms of disclosure
- Demonstrate the key provisions/requirements under consumer law, as explained in RG 234
- Discuss how ASIC supervises compliance with RG 234 and what enforcement powers it has
- Describe how compliant marketing and advertising fit into a licensee’s obligations
- Evaluate strategies and approaches approving managers can adopt to promote compliance with RG 234 within their organisation.
What you will learn
Who is this course for?
- Compliance managers
- Financial advisers
- Marketers
- Product issuers
Units of Competency
Pre-requisite
Recognition of Prior Learning
Certification
You will be awarded a Certificate of Completion. It will be available online for you to download and print immediately.
CPD Area
Regulation (RG146)
Training and competence (RG104)
CPD requirements under RG206