For many marketers over the years, the old adage of “not letting the truth get in the way of a good story” may have been all the justification they needed for pushing the boundaries with extravagant claims for all sorts of products. But for the financial services sector, the potential to do great harm by making unsubstantiated claims in advertising far outweighs the damage caused by unproven statements regarding the effectiveness of a teeth-whitening toothpaste.
The clear message from ASIC’s RG 234 is that advertisements for financial products and advice services must give clear, accurate and balanced messages.
In this course you will learn to:
- Identify the factors that contributed to ASIC consulting on and issuing RG 234
- Differentiate marketing and advertising from other forms of disclosure
- Outline what marketing and advertising activities RG 234 covers
- Explain the key provisions/requirements in RG 234
- Discuss how ASIC supervises compliance with RG 234 and what enforcement powers it has
- Describe how compliant marketing and advertising fits into a licensee’s obligations
- Evaluate strategies and approaches approving managers can adopt to promote compliance with RG 234 within their organisation.
Our learning management system provides you and your organisation all the usual features you’ve come to expect – an intuitive interface, reliable access to content, and insightful reporting.
Each CPD course has specific learning outcomes, reflections and extra resources and activities, and is assessed via a short online multiple choice quiz. You have 8 weeks to complete the course.