What is Target Market Determination?

The target market, distribution conditions, and information related to review and monitoring must be set out in a document called a ‘target market determination’ (TMD). The TMD is a written document prepared and made available before engaging in ‘retail product distribution conduct’. (RG 274.10)

Under the design and distribution obligations, a product issuer must identify an appropriate target market for their product. This includes assessing whether the product, including its ‘key attributes’, is consistent with the needs, objectives and financial situation of a particular class of customer. If an appropriate target market cannot be identified for a product, an issuer will not be able to offer the product.

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